I met Allison Evanow founder and CEO of Square One Organic Spirits through Tin Pan‘s Chief Cocktail Officer and author of Craft Cocktails at Home Kevin Liu at a special event his venue was holding. After having a few of the cocktails using Square One, I was hooked and had to meet Allison and hear more about her story.
After reading more about her amazing success in a relatively new niche, finding out her vodka become one of “Oprah’s Favorites” of 2015, I had to have her on Success Secrets to share her story, wisdom and inspiration.
What is remarkable about Allison is she is gracious, humble and still hustles in year eleven as if it is still a start-up. You will enjoy her energy, insights and story on episode 6 of Success Secrets as we get up close and personal with Allison Evanow.
“Be the Brand That the Big Companies Won’t Do.”
A Few of the Questions I Ask:
- What goes Into becoming one of “Oprah’s Favorites?”
- How do you handle the “Oprah Effect”?
- What is one of the biggest mistakes you might have made?
- How do you figure our who your advocates are?
- Why is being “Green” so important to your business?
- How do you hire people?
- What is the process of going all organic?
- How do you approach people to mentor you?
- What is the process of pitching a family member as an investor?
In This Episode You Will Learn:
- How to Become One of Oprah’s Favorites
- The Difference Between Marketing and PR
- How to Become a “Green” Company
- The Power and Importance of Innovation
- Managing a Business from 3000 Miles Away
- How Allison Recruit and Creates Her Team
- Creating a Successful Spirits Brand from Scratch
- Defining Who Will Get You to The end Consumer
- How to Wing It
- Finding the Right Mentors
- Working Your Network
- Marketing with Distinction and Differentiation
- and Much More…
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