What We Can Lean from The Big Bang Theory as it Applies to Marketing
You know the show The Big Bang Theory? It’s a bunch of college nerds and geeks, but there’s this one character, Sheldon. And every time he goes to knock on Penny’s door, he goes “[knock knock knock] Penny? [knock knock knock] Penny? [knock knock knock] Penny?”
In marketing we have to do the same thing. We have to go “[knock knock knock] Customer? [knock knock knock] Customer? [knock knock knock] Customer?”
So how do we do that?
We can do that through ads on TV, on the radio, and have that frequency. We can also do it through email touches, text touches, all these different things to always remind them “Hey, we’re here. Answer the door.”
And lot of times folks want to send one email out and expect something miraculous to happen, but it’s not going to. Because you have to keep knocking to remind people every single day you’re there.
They say we’re bombarded by 3,500 messages a day from logos to commercials and whatever the case may be. And your job is to be top of mind. My mentor, David Nour, says “You have to have their mind’s share in order to get their wallet’s share.”
So in order to do that, make sure you “[knock knock knock] Penny? [knock knock knock] Penny? [knock knock knock] Penny?” to your customers.
Until I see you online, be successful and stay social.
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